Trade sector · July 2026
Below-average density and tangible market movement — a favourable combination. Density, 13-month trend and market movement for every federal state and 23 Vienna districts — recomputed monthly.
Active locations in Vienna
Shortest path to a decision: the three districts with the lowest number of Gärtner & Florist businesses per 10,000 inhabitants — on paper the largest market gaps in Vienna (for population ≥ 20,000).
Note: low density is a signal, not a guarantee. Combine it with the market movement above and the OSM visibility below before you commit.
The stock is growing slightly since May 2025 (+2.5 % post method change). For founders the direction is a signal, but not the whole picture — low per-capita density can still spell opportunity if the remaining businesses are overloaded.
Method change May 2025. Before May 2025 the figures come from the annual report (reference-date based), from May 2025 on from the monthly OgdAufrechteGewerbeberechtigung snapshots. The two sources count slightly differently — hence the visible break between April and May 2025. For the churn indicator we use only the clean May-2025-plus window, so the calculation is not distorted by the method jump.
Seasonal fluctuations. Smaller month-to-month movements are normal — trade licences are issued in bursts (month turns, quarter ends) and deregistered (often at year ends). A single month at +5 or −3 is not a trend break.
What a line does not show. The stock is a stock, not a flow. 500 active trade licences at a steady monthly stock can mean: (a) 500 dormant businesses with no movement, or (b) 480 stable plus 20 deregistering this month and 20 newly registering. The churn indicator measures exactly that difference — the curve does not show it.
Why we don't go back further. The GISA dataset only exists in structured form from 2018, before that only as non-anonymised internal data. Annual reports from 2019 could theoretically be integrated — that is a planned expansion. Currently: monthly snapshots since March 2025.
Context
Horticulture and floristry are recorded together under the same GISA key — yet they are two very different business models: production nurseries (growing plants for sale and decoration) versus flower retail (bouquets, events, funeral floristry). In the data, both show up as growing but volatile almost everywhere — the market is actively renewing itself.
Worth noting: the absolute figures per 10,000 inhabitants are lowest in Wien (around 1.5) and highest in Vorarlberg (around 3.3). This reflects urban logistics: demand for flowers in Wien is met through supermarkets and chain stores, which do not count as individual trade businesses.
May (Mother's Day), February (Valentine's Day), and November (All Saints' Day) are the three revenue peaks. Anyone who can prepare for these windows with sufficient stock and staff earns the year's revenue in 6-8 weeks. Founding in January makes optimal use of all three.
Flowers lose 50% of their sale value within 3-5 days. A bad purchase or a week without sales eats up the year's margins. Plants have longer spoilage cycles, but also higher cost prices. Robust ordering and write-off management is the only survival tool.
Flower shops live on impulse buys on the way home. A location without high pedestrian traffic (under 1,000 passers-by per day) will be chronically underutilised. The per-10k density may be low, but if the nearest high-traffic location is already taken, that doesn't help you.
Weddings, corporate events, and funerals account for 40-60% of annual revenue in many businesses. But this requires a different skill mix (planning, customer consulting, larger logistics) and usually a second vehicle. Anyone relying on the shop segment alone leaves half the market on the table.
Free trade Floristik or regulated craft Gärtner under the Gewerbeordnung 1994. Gewerbeschlüssel 2802 according to GISA.
Insider analysis · Vienna
The typical active business in Vienna is 14 years old (median). 18 % are younger than 3 years, 36 % older than 20 years. Dominant legal form: 67.1 % sole proprietors.
Distribution of age in years across all 322 active locations. Median 14 years · P10–P90 1–34 years.
Bars = number of businesses per age-year bucket. Highlighted bar = median age. Small buckets under 5 businesses are suppressed as "·" (GDPR minimum cell size against re-identification).
When were the currently active businesses founded?
Solo (natural person) vs. registered company (GmbH, OG, KG, AG).
The higher the Gini index, the more the sector concentrates in a few postal-code areas. 0 = evenly distributed, 1 = everything in a single postal-code area. Vienna has 23 districts, which split into several postal-code areas.
Complementary signal
Our data shows how many businesses exist. Google Trends adds how often people search for “Floristik” — the demand side. Together you see whether a market is constrained by supply or by demand.
Google Trends is a free third-party tool. We store nothing and pass no data on — the link opens directly on trends.google.com in a new tab.
Each dot is a trade sector. Left = lower density per 10,000 residents, top = more movement (registrations and deregistrations over the last 11 months).
Density per 10,000 inhabitants plus market dynamics over the last 11 months. Sorted by density, descending.
| Federal state | Locations | per 10k | Density | Market dynamics | net 11 mo |
|---|---|---|---|---|---|
| Niederösterreich → | 769 | 4.4 | Very high | Active market | +1.1 % |
| Oberösterreich → | 542 | 3.5 | Very high | Active market | +0.6 % |
| Salzburg → | 200 | 3.5 | High | Active market | +1.5 % |
| Vorarlberg → | 132 | 3.2 | High | Active market | +0.8 % |
| Burgenland → | 94 | 3.1 | Medium | Active market | +1.1 % |
| Kärnten → | 177 | 3.1 | Medium | Growing, volatile | +2.9 % |
| Steiermark → | 298 | 2.3 | Low | Growing, volatile | +7.2 % |
| Tirol → | 165 | 2.1 | Low | Growing, volatile | +4.4 % |
| Wien(here) | 322 | 1.6 | Low | Growing, volatile | +2.5 % |
Sorted by Gärtner & Florist density per 10,000 inhabitants, descending. “Licensed” = GISA trade licences, “OSM” = shop addresses visible in OpenStreetMap, “since May 25” = district net delta post method break (clean signal, without the May-2025 jump).
| Postcode | District | Lic. | OSM | Inh. | per 10k | Density | since May 25 |
|---|---|---|---|---|---|---|---|
| 1130 | Hietzing | 20 | 3 | 56,108 | 3.6 | Very high | falling -9.1 % |
| 1170 | Hernals | 16 | 3 | 56,767 | 2.8 | Very high | rising +14.3 % |
| 1140 | Penzing | 26 | 8 | 99,049 | 2.6 | Very high | rising +8.3 % |
| 1110 | Simmering | 28 | 9 | 112,149 | 2.5 | Very high | rising +3.7 % |
| 1230 | Liesing | 28 | 10 | 123,714 | 2.3 | Very high | falling -3.4 % |
| 1190 | Döbling | 17 | 11 | 76,074 | 2.2 | High | falling -5.6 % |
| 1220 | Donaustadt | 45 | 7 | 228,158 | 2.0 | High | unchanged +0.0 % |
| 1070 | Neubau | 6 | 9 | 31,330 | 1.9 | High | unchanged +0.0 % |
| 1180 | Währing | 9 | 7 | 51,376 | 1.8 | High | unchanged +0.0 % |
| 1160 | Ottakring | 17 | 6 | 102,727 | 1.6 | High | rising +21.4 % |
| 1060 | Mariahilf | 5 | 2 | 31,083 | 1.6 | High | rising +25.0 % |
| 1040 | Wieden | 5 | 4 | 33,444 | 1.5 | Medium | unchanged +0.0 % |
| 1120 | Meidling | 15 | 3 | 102,393 | 1.5 | Medium | rising +7.1 % |
| 1210 | Floridsdorf | 27 | 7 | 189,551 | 1.4 | Medium | falling -3.6 % |
| 1080 | Josefstadt | 3 | 8 | 24,242 | 1.2 | Medium | rising +50.0 % |
| 1010 | Innere Stadt | 2 | 2 | 16,281 | 1.2 | Medium | rising +100.0 % |
| 1050 | Margareten | 6 | 5 | 54,581 | 1.1 | Medium | rising +20.0 % |
| 1030 | Landstraße | 10 | 10 | 98,881 | 1.0 | Low | falling -9.1 % |
| 1100 | Favoriten | 18 | 5 | 223,190 | 0.8 | Low | unchanged +0.0 % |
| 1090 | Alsergrund | 3 | 3 | 41,664 | 0.7 | Low | unchanged +0.0 % |
| 1020 | Leopoldstadt | 8 | 4 | 112,675 | 0.7 | Low | rising +14.3 % |
| 1200 | Brigittenau | 5 | 4 | 86,950 | 0.6 | Low | rising +25.0 % |
| 1150 | Rudolfsheim-Fünfhaus | 3 | 3 | 75,902 | 0.4 | Low | falling -25.0 % |
Lic. vs. OSM: GISA also counts mobile or home-based businesses without a shop; OSM shows only those with a visible address. Vienna total: 322 licensed vs. ~308 in OSM (133 with postcode, 175 without).
Quick answers to the typical questions about Gärtner & Florist in Austria.
Optional · if you need more
Everything you see here stays freely accessible — always current, always verifiable. But if you need these figures for your business plan, the bank or your own bookkeeping, there is the Pro Report: a complete PDF report to save, an Excel export of the raw data, 12 months of automatic updates.