From zero to a decision basis in 60 seconds

Four steps

1. 1

   Pick trade and district

   At the top of the home page you'll find a simple form with two dropdowns: your trade and the district or state where you want to start.

   We currently analyse 20 trades (hairdresser, baker, hospitality, beauty, pedicure, butcher, roofer, gardener/florist, plus 12 more), for 9 states and 23 Vienna districts. New trades or regions? An email to [email protected] is enough — we add them on demand.

2. 2

   Read the density signal

   On the results page you see immediately: how many businesses there are in your district and how many per 10,000 residents. The colour shows you at a glance whether the market is full, medium or empty.

   A raw number isn't enough — a hairdresser in 1010 Innere Stadt (2,400 residents) stands in a different position than one in 1100 Favoriten (200,000 residents). That's why we always calculate per 10,000 residents and compare you against all other districts.

3. 3

   Check trend and movement

   Density alone is just a snapshot. The 13-month trend shows you: is the market growing or shrinking? The churn indicator shows: how often are trade licences newly registered or handed back?

   A full market with high churn can be easier to crack than a quiet, stagnant one — because seats regularly become available. The sparkline on the results page shows you both signals side by side.

4. 4

   Decide

   Now you have everything: competitor count, density per 10,000 residents, 13-month trend, churn indicator and a comparison against other districts in your state. That's your decision input.

   Take these numbers into your next conversation with a tax adviser, the WKO founder service or the AMS founder programme. Or order the Pro Report (€49) for a complete analysis with 12 months of automatic updates.