Pro Report · €49 one-time

Understand the market in an hour — not a week.

The data is open. The work of condensing it into a decision you either do yourself — or we hand it to you finished. 12 months access, full report as PDF, raw data as Excel, one single SEPA transfer. No subscription, no renewal, no data sharing.

Free · no signup · Data snapshot Juli 2026 · updated monthly · CC-BY 4.0

Built on the same data sources as

  • GISA Austrian Business Licence Information System · BMAW
  • Statistik Austria Federal statistics office · population figures
  • data.gv.at The Republic's official open-data portal
  • City of Vienna · Open Government Data District data, spatial planning
  • OpenStreetMap Visible-competitor map · ODbL

Not a single data source we made up. Every value in the package has a primary source in the official Austrian record — traceable, verifiable, openly licensed (CC-BY 4.0 / ODbL).

The honest calculation

What does it really cost you to do it yourself?

We have nothing to hide. Here is what the alternative costs in time and energy — so you can decide for yourself whether €49 or 8 hours is the better deal.

Option 1

Work from the raw data yourself

  • 2–3 h download, extract and filter the GISA CSV
  • 1–2 h join population figures (Statistik Austria)
  • 2 h Python/Excel: compute age, cohorts, percentiles
  • 1 h Gini index, HHI, concentration analysis
  • 1–2 h visualise, check, recompute
7–10 hours one-time onboarding. Next month: from scratch again.
Option 2

Ask a plain AI chatbot

  • 0 h quick answer, sounds plausible
  • without a live data connection no access to the current GISA snapshot
  • but numbers can't be checked against a concrete source
  • but training data is often 1–2 years old (except models with web search)
  • caution: LLMs tend to produce plausible-sounding but invented numbers
not reliable quick as a thinking partner, not as a factual basis for a founding decision.
Our offer

Pro Report

  • 60 s pick trade + region, everything computed
  • PDF report to save and share
  • Excel export if you'd rather keep computing yourself
  • 12 months monthly updates, automatic
  • verifiable — every value has a source
€49 one-time SEPA. No card, no subscription, no renewal.

Concrete measurement: for “Hairdresser × Vienna-Margareten (1050)” the dashboard gives you, in under 60 seconds: density per 10,000 inhabitants, median age of all active businesses, founding waves per year, 13-month trend and the postcode concentration in Vienna. Try it live at /check/friseur/ — no order required.

Price landscape in Austria

Where does the package sit in the market?

The prices below are rough orders of magnitude — some providers only quote on request, others use credit or tier models. For current, binding prices check directly with each provider.

Offer Type Approx. Focus
NorthData · northdata.com Credits / API tier-based Company-register data per business, balance sheets, UBO
FirmenABC.at · firmenabc.at Subscription / single query variable Company search, public register data
Compass.at · compass.at Annual subscription typ. three-digit/year Austria's largest B2B company database
Business consultant Hourly rate €80–150/h Individual advice, business-plan review
WKO founder service · wko.at Member benefit free General advice, no per-trade demographics
Gewerbecheck Pro Report one-time, 12 months €49 Per-trade demographics, cohorts, trend, concentration — updated monthly

Each of these services does something different well. We aren't better, we're different: the only provider we know of that hands you one trade × region × demographics finished — no hourly rate, no subscription, no training. Prices as a rough order of magnitude, non-binding research — for binding information please check directly with the providers.

This is what the product looks like

No glossy screenshots — the real dashboard, live.

The analysis below is not a marketing illustration. It's the identical demographics panel that runs on every trade page, fed with the current GISA snapshot for hairdressers in Vienna (2,075 active businesses). You get it in the package for your chosen trade with all 9 states switchable — plus the written PDF report and the Excel export on top.

GISA snapshot · Juli 2026

Insider analysis · Vienna (example view)

What does your competition really look like?

As ofJuly 2026Next snapshot: ~August 1, 2026

The typical active business in Vienna (example view) is 8 years old (median). 25 % are younger than 3 years, 21 % older than 20 years. Dominant legal form: 83.9 % sole proprietors.

How long have they been in the market?

Distribution of age in years across all 2,071 active locations. Median 8 years · P10–P90 0–28 years.

219<1
1741-2
1302-3
2003-5
2755-8
2758-12
35612-20
28220-30
14230-50
1850+

Bars = number of businesses per age-year bucket. Highlighted bar = median age. Small buckets under 5 businesses are suppressed as "·" (GDPR minimum cell size against re-identification).

Founding waves

When were the currently active businesses founded?

before 2000
243(12 %)
2000-2009
349(17 %)
2010-2014
230(11 %)
2015-2019
380(18 %)
2020-2026
869(42 %)

Solo (natural person) vs. registered company (GmbH, OG, KG, AG).

Distribution across Vienna postal-code areas

The higher the Gini index, the more the sector concentrates in a few postal-code areas. 0 = evenly distributed, 1 = everything in a single postal-code area. Vienna has 23 districts, which split into several postal-code areas.

0.20Gini indexvery evenly distributed
23Active postal-code areasin which at least one business is active
22 %Top-3 shareacross 3 postal-code areas combined
  • #11100171 businesses
  • #21010145 businesses
  • #31030134 businesses

Method: Active locations only (legally effective, not dormant). Snapshot 2026-07. Data source: GISA via data.gv.at, CC-BY 4.0.

Honest data limit: The open dataset contains no owner IDs. Who stands behind which business, and whether one owner holds several locations/sectors, cannot be derived from open data alone. The postal-code concentration above is a proxy signal for chain tendencies, not a real ownership analysis.

What the package includes

Six building blocks, no feature overload.

Demographic analysis

Age distribution, founding cohorts, legal-form mix, postcode concentration for your trade × region. Computed from the current monthly snapshot, not from outdated industry reports.

All 9 federal states

Not just Vienna: every trade comparable in every state. A basis for relocation, branch openings or regional expansion.

PDF report

An executive summary of your trade × region as a PDF to save, forward, hand to the bank. 3 pages today: cover with KPIs, summary and methodology. It grows over the 12 months — all updates automatic, no surcharge.

Excel/CSV raw data

Every metric also as a structured export. Your own analyses, pivot tables, further processing in your existing workflow — no vendor lock-in.

Monthly updates

As soon as GISA publishes the new snapshot (1st of the month), our pipeline runs and your dashboard is up to date. Automatic change alerts are planned as an extension (see Planned extensions below).

No data sharing

No advertising or social trackers, no personal profiling, no sharing with third parties. Your searches stay your business. Hosted in the EU, GDPR-compliant; anonymous reach measurement only, cookieless (Cloudflare).

Honestly: what is NOT in the package

So you don't buy the wrong thing.

No individual owner names

The official GISA export is anonymised. You won't get the names of individual traders from us — you'll find those via the company register (justiz.gv.at, €3.50/extract) or NorthData. We show patterns, not people.

No revenue or profit forecasts

Company revenues cannot be derived from open data. If you need that, Compass.at or an auditor is the right address — not us.

No “buy / don't buy” recommendation

We deliver data, not decisions. Whether you found a business is up to you. For individual advice the WKO founder service is free and professional — we are the data layer before it.

Chain detection only indirectly

What we can show: postcode concentration, chain-formation patterns in dense districts, Gini index. What we cannot show: which concrete owners are behind a chain (owner IDs are missing from the open dataset). For ownership structures: the company register via justiz.gv.at.

These limits aren't deficits we're hiding — they're deliberate. A tool that promises everything usually does nothing well. We do one thing well: per-trade demographics from open data, current every month.

A note from the people behind it

I built this tool because I asked myself: how many hairdressers are actually in my district — and how old are they on average? For me personally the answer was several evenings with a huge CSV file, Python scripts, and the realisation that nobody answers this question in finished form.

The package isn't perfect — some features are still taking shape, the time series won't be truly deep for another two years. But it is honest, verifiable, updated monthly, and it gets better every month. If you're in early, the package grows with you over your 12 months.

— Fabi, founder. Reachable at [email protected] — no support-ticket numbers, direct.

An honest note on the current phase

The package is real and affordable, but it is getting richer month by month. The demographic analysis is live (see /check/friseur/), the PDF report is here in an initial version and growing, the automatic monthly update mechanism is in place.

If you join in this early phase, every feature added during your 12 months is automatically included — no surcharge, no retroactive invoice. The first subscribers help shape which features come next.

No artificial “only 3 spots left”, no countdown. Simply: the earlier you're in, the more your access grows with you. That's the only kind of urgency we find honest.

Order the package

€49 one-time · 12 months access

Secure and private: payment via Stripe (card, Apple Pay, EPS), then your dashboard access is live instantly and your personal report arrives by email — usually the same business day, valid for 12 months, non-transferable, no automatic renewal. Prefer a classic bank transfer? That path stays open right beside it.

  • Small-business scheme: no VAT, €49 is €49
  • No subscription — no automatic renewal
  • Withdrawal possible until access is activated (§ 18 FAGG, details)
  • Your email stays here — no sharing, no newsletter spam

Frequent questions about the package

If your question is missing: [email protected] — we answer personally.

Why does this cost anything if the data is open?
The raw GISA data really is free (CC-BY 4.0). But the monthly snapshot is over a million rows of CSV. Filtering the relevant trade, normalising it by population, computing the age of every business, building cohorts, calculating concentration indices, keeping all of that current every month and turning it into something you can actually read — that is the work you pay for. Not for the data, but for the finished answer.
Why not just ask ChatGPT/Claude?
Plain AI chatbots with no data connection don't know the current GISA snapshot and tend to produce plausible-sounding but invented numbers. Models with web search (Perplexity, Gemini with grounding) do better, but they still lack the work of turning it into comparable market metrics (age, cohorts, concentration). We work with the concrete dataset from the first of last month; every value is verifiable against data.gv.at — no assumptions, no hallucinations.
How does payment work?
Two ways, your choice. Via Stripe: secure payment (card, Apple Pay, EPS) — no account needed, your dashboard access is live instantly, your report (PDF + Excel) arrives by email (usually the same business day). Or classic: a SEPA bank transfer to our small-business account (AT IBAN, no third party), access link once it arrives (1–2 business days). Either way: valid for 12 months, no automatic renewal, no subscription trap.
What about VAT?
Under the Austrian small-business scheme (§ 6 (1) 27 UStG) no VAT is charged. €49 is the final amount, exactly as shown. For recipients who need it for an input-tax-registered business we issue a tax-correct invoice on request.
What happens after the 12 months?
Nothing. No automatic subscription, no card charge, no reminder. If you want continued access you decide actively (like a magazine subscription). Everything you downloaded during the term — CSV exports, the then-current PDF — of course stays with you.
Why 12 months and not lifetime?
Because the data is only valuable for as long as we keep updating it. A “lifetime” pass to outdated monthly snapshots would be worthless after five years. 12 months is long enough for a founding decision plus a full market year to watch.
Can I get the raw data elsewhere?
Yes, anytime. data.gv.at provides the full GISA export as CSV, free, CC-BY 4.0. If you know Python/SQL/Excel yourself and have the time, you don't need us. We're here for everyone else.